Document Type : Research Paper


1 Ph.D. Candidate, University of Isfahan (Corresponding author)

2 Associate Professor, University of Isfahan


The development of materials for language teaching has been retraced from different perspectives. For example, some have identified influences of a social view on designing course books and compiling materials for language classes. The purpose of this article is to focus on the specific case of ELT material, its design and priorities in the context of Iran. This article also offers a detailed analysis of the contemporary condition of Iranian context and the consequences of materials colonization in English language teaching courses.In addressing the question of “How McDonaldization is attributed to language teaching”, it is attempted to broaden the understanding of the condition of English teaching classrooms in different private language institutes and universities of Iran and show how the framework of standardization of materials is regarded as the main concern of the present educators of Iran’s context of English language teaching. Finally, the idea that uniformity of materials is an integral part of our classes is presented. Reviewing some scholars’ ideas about standardization of materials in our EFL context, the way teachers are pictured with their roles as experimenters rather than the mere designers of the detailed instructions is also highlighted. Meanwhile, increasing the amount and quality of teacher development programs and not disregarding the role of teachers would be practically useful recommendations for those involved in the process of EFL teaching in Iran.


Breen, M. (1987). Learner contributions to task design. In C .Candlin & D. Murphy (Eds.). Language learning tasks. Englewood Cliffs, NJ.: Prentice-Hall, 23-46
Brumfit, G.J. (1984). General English syllabus design. Oxford: Pergamon Press.
Candlin, C. N. (1984). Syllabus design as a critical process, ELT Documents, 118, 29-46. 
Dubin,F.,&Olshtain,E . (1986). Course Design.Cambridge: Cambridge University Press.
Eslami-Rasekh, Z.,& Valizadeh, K. (2004). Classroom activities viewed from different perspectives: Learners' voice vs. teachers' voice. TESL EJ, 8(3), 1-13
Eslami-Rasekh, Z., &Fatahi,A.(2008).Teachers` sense of self- efficacy, English proficiency, and instructional strategies: a study of non-native teachers in Iran. TESL EJ, 11(4),8-19.
Haghighati, B .S., (2003).Investigating the Role of Methodology in Students` Motivation in EFL Classes: Survey of Borujen District. Unpublished master's thesis, Najaf Abad University,Isfahan,Iran.
Kırkgöz, Y. (2009). Globalization and English language policy in Turkey. EducationalPolicy, 23(5), 663-684. Retrieved August 14, 2012 from at PamukkaleÜniversitesi.
Lin, A.M.Y. (1999). Doing-English-Lessons in the Reproduction or Transformation of Social Worlds?TESOL Quarterly, 33 (3), 393-413.
Littlejohn, A. (2011). The Analysis of Language Teaching Materials: Inside the Trojan Horse. In B. Tomlinson (Ed.), Materials development in language teaching. Cambridge: Cambridge University Press.
Littlejohn, A. (2012). Language Teaching Materials and the (Very) Big Picture.Electronic Journal of Foreign Language Teaching, 9(1), 283–297.
Littlejohn, A. (2013). The Social Location of Language Teaching: From Zeitgeist to Imperative.
InA. Ahmed, M. Hanzala, F. Saleem& G. Cane (Eds.), ELT in a changing world: Innovative approaches to new chal-lenges(pp. 3–16). Newcastle: Cambridge Scholars Publishing.
Masuhara, H., M.,Haan, Y. Yi.,&Tomlinson.B. (2008).Adult EFL courses.ELT Journal 62(3), 294–312.
McDonough, J. & Shaw, C. (1993).Materials and Methods in ELT.Oxford: Blackwell.
Ritzer, G. (1993) The McDonaldization of society. Los Angeles: Sage Publications.
Richards, J.C. & Rodgers, T.S. (2001).Approaches and methods in language teaching (2nd ed.). Cambridge: Cambridge University Press.
Ritzer, G. (2004). The MacDonaldization of Society: an investigation into the chancing character of contemporary social life, Thousand Oaks.
Ritzer, G. (2012).The McDonaldization of society.20th anniversary edition (7th ed.) Los Angeles: Sage Pub-lications.
Stern, H.H. (1984). Review and discussion. In C. J. Brumfit.(Ed.). General English syllabus design. Oxford: Pergamon Press.